What is an example of a cognitive skills gap?

Molly is a real estate agent. She was making $80,000 a year – not a bad income. But, she felt she had a much higher potential, and so did her boss and her coworkers. Try as she might, however, year after year, she couldn’t get past the $80,000 barrier.

PIA identified Molly’s cognitive skills gaps. She had several specific problems that were limiting her progress up the income ladder. Molly was not a multitasker. She needed lots of time to finish her paperwork, and even then she never trusted herself to get it right. Her assistant typically found silly mistakes on her contracts that took 1-2 days to get corrected. Molly also had trouble remembering what her clients told her. She often found that by the time she returned to her office after a client contact, she had forgotten much of what she was told. PIA found that Molly also had an auditory processing problem that made it difficult for her to listen to what her clients said and, at the same time, understand the implications of what was said. It seemed that Molly was so intent on remembering the content, that she forgot the meaning. She missed a lot of sales this way.

Molly knew immediately that these problems were keeping her from crossing that $80,000 a year barrier. She knew that if she could work faster, listen smarter, and close her sales more efficiently, she would blast through her barrier. After 3 months of hard work and cognitive exercises designed specifically for her problems, Molly was on the road to reaching her goal of breaking the $100,000 per year barrier. In fact, she blew past this goal and, in one year from the start of her program, Mollys revenue was up 50% — that’s $120,000.